NATASHA SUNSHINE, HAIRSTYLIST, ENTREPRENEUR AND SEEKER OF KNOWLEDGE BEGAN HER LOVE AFFAIR WITH BEAUTY AT THE YOUNG AGE OF FIVE WHILE WATCHING HER AUNT LIZ, IN HER FRENCH QUARTER SALON, LOOKS.

What stood out to Sunshine more than anything was her Aunt’s ability
to make people feel better.

At the young age of five, she made a promise to herself to do the same when “she grew up”. Nearly thirty years later, from Louisiana to New York to Santa Monica, Natasha is still striving to GIVE GOODNESS to the world around her. After having achieved a full career in fashion and styling in New York as well as an industry educator, her desires are much more simple these days, to deliver wholesome products with a “purity first” motto.

Natasha’s study of botanicals began in 2003. Quickly she learned that pure ingredients deliver excellent results. After experimenting with a multitude of combinations she arrived at her first set of
treatments, now known as byu-ti Essentials.

Soon after, Natasha’s sister Daniela moved to Los Angeles. The two began their journey of creating a full line of what we know as, byu-ti hair therapy and their truly unique byu-ti bar.

Today, they continue in development of the product line and strive to GIVE GOODNESS to the world around them.

DANIELA BYCOFFE BRINGS HER PASSION FOR PUBLIC
RELATIONS AND COMMUNICATIONS TO THE BYU-TI TEAM.

After spending four years delegating and managing a high volume, corporate sales team, Daniela found herself immersed in the world of Fashion PR. Building contacts, fostering relationships, and producing high fashion events, led her to the crossroads of joining forces with Natasha Sunshine. Realizing the need for public relations within byu-ti, and the need to cultivate a botanical-based product line, Daniela finds herself passionately focused on the byu-ti mission of ‘purity first’.

Bycoffe heads the Marketing and Sales Department of byu-ti hair therapy, as well as, handles exclusive, in-house Special Events for the salon.

Daniela truly lives, GIVE GOODNESS by her humanitarian efforts. She often travels to Guatemala and Honduras to hand deliver funds for the underprivileged children and families of Central America. All byu-ti events donate a portion of the proceeds to such causes.